New look. Since 1959. Fluoride free. SLS free. Perk up your smile with a brightening blend of gentle whiteners: Bamboo powder, calcium carbonate and baking soda. Infused with grapefruit seed and perilla seed extracts to help fight damaging sugar acids, our botanical paste gives your smile a stain-free sparkle-with a dash of Peppermint Oil for fully fresh breath. It's your time to smile and shine. Use with Jason PowerSmile Mouthwash twice a day for a brilliantly white smile and fresh breath. The Jason Toothpaste Promise: No Sodium Lauryl/Laureth Sulfates. No Preservatives. No Artificial Colors. No Artificial Sweeteners. No Saccharin. No Propylene Glycol. Cruelty free.