Grass-fed. Choose to be iconic. 5 simple ingredients. Iconic choices, iconic life. At iconic, we believe that smart choices make an icon so we've worked hard to create a protein solution that doesn't just do the job, it tastes good while doing it. We source premium grass-fed protein from Ireland and blend with high quality ingredients to make flavors you'll dream about. Our protein will work as hard as you do. Iconic bodies are made here. Perfection in chocolate form, our chocolate truffle is made with premium cacao and is decadent without being indulgent. Complete protein. Grain free. Truly grass-fed.