Royal botanic gardens. Real botanicals. 90% natural origin. 0% silicone. Parabens. Colorants. Detox to gently remove buildup. Since 1971, we've believed in bringing the beauty & experience of nature to your hair. Now we've partnered with Royal Botanic Gardens, Kew, to endorse our real botanicals. It is combined with natural source ingredient materials with limited processing & purified water to create this 90% natural origin shampoo. Pop the cap & enjoy! pH balanced & color safe shampoo. Curious about the raised lines at the bottom of our bottle? These help our low vision consumers to differentiate shampoo from conditioner. www.herbalessences.com. Learn more at www.herbalessences.com. Questions? 1-855-236-3327. All profits from RBG Kew Enterprises Ltd go to Kew to support its vital work. www.kew.org. Made in USA of US and/or imported ingredients.