Rich in aloe & oatmeal to soothe dry skin. Gentle and soap free for everyday use. Rich in botanical ingredients. This is not your typical shower gel. It was actually formulated to moisturize and soothe dry skin, while you bathe! The secret is a combination of colloidal oatmeal blended with pure aloe vera gel. These natural ingredients bring relief to dry, itchy skin and leave rough, chapped areas smooth and soft. And the special blend of cleansers is mild enough for your whole family to use every day. Rich in colloidal oatmeal, gentle, soap-free formula, no animal ingredients, no animal testing. Made in the USA.