77 loads (Contains approximately 77 loads as measured to bat 1 on the cap). Irresistible scent formulated for sensitive skin! For both. Formulated for sensitive skin. Free of dyes. Gentle cleaning power. Contains no phosphate. www.ILoveGain.com. Questions? 1-800-888-4546 or www.ilovegain.com. Bottle made from 25% or more post-consumer recycled plastic.