5 organic whole grains. Organic whole flaxseeds. USDA organic. Measurement cup pouches. We all deserve better. Better Nutrition: Made with 100% whole grain organic oats. A good source of ALA Omega-3 (Contains 200 mg of ALA omega-3 per serving, which is 13% of the 1.6 g daily value for ALA). Naturally trans fat and cholesterol free. Better Convenience: New measuring cup pouch; Space saving pantry pack carton. A Better Planet: Less consumer packaging waste (Based on the net weight of empty consumer packaging of comparable size packages) than the other brands. 100% recyclable carton please recycle. Better Choice: With our convenient carton size, you mix & match your favorite variety. Raw Pure & Simple is a better way to eat. We start with the finest quality 100% organic, whole grain oats blended with organic whole grains and seeds, like flax, barley and quinoa, for a wonderfully wholesome and nutritious breakfast. You'll love the thick, hearty multigrain texture and natural, robust flavors. Raw pure & simple is naturally good, straight from mother earth. Pure & Simple: 41 grams of whole grains per serving. Oats, barley, quinoa, rye, wheat. Good source of fiber. 3 grams of soluble fiber from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This product has 1 gram per serving. Certified organic by Oregon Tilth.