Bright yet balanced, with a lemony tang and smooth finish. Fair Trade Certified. Faster to you, fresher to brew. People & Planet: Peet's coffee. The original craft coffee. The Americas: At the heart of this Fair Trade blend are cafeteros or coffee growers that have been part of the Peet's family for decades and are committed to quality. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. People & Planet: For decades, Peet's has been committed to supporting our coffee-growing communities. We work tirelessly to source all of our coffees in a responsible manner, and our People & Planet coffees highlight our dedication to provide remarkable quality while caring for farmers and the environment. Peets.com.