Crispy, sweetened whole wheat and rice cereal. Real cinnamon & sugar in every bite! With whole grain. Nutrition highlights: 130 calories (7%), 0.5 g saturated fat (2%), 220 mg sodium (9%), 10 g sugars, 100 mg calcium (10%), 40 IU vit D (10%) amount and % daily value per serving. Whole grain - 8 g or more per serving. Eat 48 g or more of whole grains daily. A whole grain food is made by using all three parts of the grain. General Mills guarantees that every box of big G cereal has at least 8 grams of whole grain per serving (48 grams recommended daily). Grow up strong with big g kid cereals. 75% of kids don't get the recommended levels of calcium and vitamin d. At General Mills, we are committed to giving kids nutrients that will help them grow up strong! Calcium: calcium is critical to helping kids' bones and teeth grow strong. In fact, most bone growth occurs during childhood, so a calcium-rich diet is essential! Every serving of this cereal is a good source of calcium kids need. Vitamin D: all big g kid cereals are a good source of vitamin d, which helps kids absorb calcium to build and maintain strong bones. Keys to healthy living: eating a balanced diet moderate in calories and getting exercise are keys to a healthy lifestyle. A cereal breakfast is a simple step you can take. Research shows that people who frequently eat cereal have healthier body weights. Nutrition highlights: Key nutrients from the nutrition facts panel are featured so you can quickly see information important to you and your family. The nutrition highlights combined with the nutrition facts panel help you make informed choices. What are % daily values?: The % daily values (% DVs) are based on the daily value recommendations for a 2,000 calorie diet. DVs tell you if a food is high or low in a nutrient. Look for lower numbers in the first group; calories, saturated (bad) fat and sodium. Sugar does not have a DV. For key nutrients such as fiber, calcium and vitamin D, 10% is considered a good source. Exchange: 1 starch, 1 other carbohydrate, 1/2 fat.