Colgate® Total® Toothbrush Soft. With cheek & tongue cleaner. 360° Whole mouth clean®. Over 96% more bacteria removal†. For a healthier whole mouth clean!* Unique cheek and tongue cleaner removes over 96% more bacteria.† Tightly packed, tapered bristles and polishing cups help remove more plaque and stains than an ordinary toothbrush. Use along with: Colgate® Total®. *vs. A flat-trim toothbrush. †Overall bacteria vs. brushing teeth alone with a regular manual toothbrush. US Patent Nos. 7,069,615; 6,820,300; 6,658,688. Call: 1-800-468-6502. www.colgate.com.