With great-tasting XyliWhite™ Kids Toothpaste Gels, it’s a lot easier to get your kids to brush, and you can pat yourself on the back for doing it without any fluoride, gluten, sugar, or sodium lauryl sulfate (SLS). XyliWhite™ Kids Toothpaste Gels have 25% xylitol, a naturally occurring ingredient that doesn’t contribute to tooth decay, making it ideal for sweetening toothpaste. XyliWhite™ is suitable for vegans and comes in three delicious flavors – Strawberry Splash, Bubblegum Splash, and Orange Splash. Adults and children 2 years and older: Apply XyliWhite™ toothpaste gel on to a soft bristle toothbrush. Brush thoroughly after meals, at least twice a day or as directed by your dentist. FUNCTIONAL INGREDIENTS: xylitol (25%) INGREDIENTS: water, xylitol (25%), hydrated silica, glycerin, sorbitol, xanthan gum, potassium sorbate, sodium coco-sulfate, natural flavor, sorbic acid, stevia rebaudiana extract, sodium bicarbonate, sodium carbonate, melaleuca alternifolia (tea tree) leaf oil. Free of SLS (sodium lauryl sulfate).