Water process. Roasted on, Freshest by. Commitment to craft. When Alfred Peet opened his first coffee shop in Berkeley, CA in 1966, he ignited a revolution that changed the expectations of American coffee drinkers. We've never stopped following his example, using only the world's finest coffees, and expertly roasting to exacting standards to achieve the richest, most flavorful cup. Sourcing with impact. The coffee you buy can impact the welfare of the people and planet. Peet's is actively engaged in driving positive impact in communities where our coffees are grown. Freshness you can fact check. Freshly roasted coffee means a more flavorful we print the roast date on each and every cup. Bag, so you know you are enjoying the freshest coffee possible. Decaf done differently. Every Peet's decaf goes through water process decaffeination to remove caffeine-not flavor-before meticulous roasting. By using the same high-quality coffee beans as in our signature blends, we ensure a decaf with so much richness and depth it tastes like 'the real thing.' Terrena. This lively Latin American coffee comes from the earth (Terrena), passes through water decaffeination, leaving the sweet, bright notes, and is then roasted to perfection.