Coffee-forward, smoky, bittersweet, hints of caramel. USDA Organic. Certified Organic by QAI. The original craft coffee. Organic French Roast: Enjoy this organic, meticulously grown, deep roasted coffee that is a bold dedication to flavor, farm, future. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. Our Story: When Alfred Peet opened his first shop in Berkeley, CA in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. Incomparable Organics: To be considered by Peet's, an organic coffee must not only pass USDA organic certification; it must meet our own exacting standards for quality and taste. Our deep commitment to the cup always means coffees of exceptional flavor, including the finest organic coffee you can brew. peets.com.