Silly Enough for Kids - Good Enough for Moms and Dads! Our Toothpaste for Children uses calcium and silica to gently clean, and the delicious real fruit flavor appeals to your child's taste - not artificial sparkles and bubble gum flavors. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.