Colgate® MaxWhite® Toothbrush Soft. New look. With Polishing Star®. Whitens teeth by removing stains. Unique Polishing Star® and specially designed bristle pattern to help remove stains. Reveals the natural whiteness of your teeth. Made under license from Colgate-Palmolive Company, trademark owners. Save water. 1-800-468-6502. www.colgate.com/savewater. www.colgate.com.