Color hair solutions. Know the hair you have to get the hair you want. Your hair's starting point: color-treated or highlighted. When hair is color-treated, it changes at the structural level. Its natural protective layer is removed, allowing layers underneath to become chipped and rough. This is one reason why you may experience hair that feels like straw and color that can look dull over time. Pantene Pro-V innovation: Pantene's Color Preserve Smooth shampoo and conditioner system features intense moisturizers. The shampoo helps preserve your brilliant color and smooth cuticle edges to give color-treated hair a new protective layer. This helps repair damage so your hair is silky smooth and radiant. 100% recyclable bottle - remove cap prior to recycling. Made in USA of US and/or imported ingredients.