Natural pioneer since 1959. All natural. Soothing CoQ10 tooth gel. With natural papaya & pineapple enzymes. Fluoride free. SLS-free. Whitening. Tartar control. Healthy teeth & gums. Fresh breath. Same great formula. The Jason Natural Tooth Gels promise: No sodium lauryl/laureth sulfates; No preservatives; No artificial colors; No artificial sweeteners; No saccharin; No propylene glycol; No gluten. Keep your smile bright, without harsh abrasives or irritating chemicals. PowerSmile All Natural Enzyme Brightening Tooth Gel features papaya (papain) and pineapples (bromelain) enzymes, known for their cleansing properties, to help prevent tartar build-up while exclusive blend of natural polishers gently whitens and brightens your smile. Natural tea tree and neem (melia azadirachta) oils help defend teeth against damaging sugar acids. A kick of peppermint oil powerfully freshen your breath. For a brilliantly white smile and fresh breath, use Jason PowerSmile toothpaste and mouthwash twice a day. Since in 1959, Jason has delivered safe, wholesome, no-nonsense, natural products that really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates, parabens or phthalates. And we never test our formulas on animals. Visit www.jason-natural.com. Made in USA.