Great taste - naturally. These Fully Loaded Baked Potato chips have big flavor, bold crunch and absolutely nothing artificial. They taste so great because they're made from only the most natural, real food ingredients, finest potatoes, best oils and craft cooking methods. And they're backed by a commitment, to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand Potato Chips: Simply great tasting, all natural potato chips made by a company that cares. Our Natural Promise: 0 grams trans fat; no artificial colors or flavors; no preservatives; non-GMO ingredients; gluten free; absolutely nothing artificial; only real food ingredients. Since 1982.