Eliminates odors with technology, not perfumes. Removes the gunk and funk other detergents leave behind. Protects fabrics from losing that new-clothes feeling. What the Hex? The Hex Molecule is the real deal. We're talking deep-cleaning tech so advanced that it can penetrate even the tightest-knit performance fabrics. It targets and eliminates odors at the source. It creates a shield against stains, stink and static. And it makes clothes feel as fresh as the first time. Hex yeah. Awesome for Fabrics: Designed for activewear. Great for everything. Goop Free: Pours like water because chemical thickeners just muck things up.