Chocolatey, sweetened rice cereal. Good source of vitamin D. Per 3/4 Cup Serving: 120 calories; 0.5 g sat fat; 130 mg sodium; 12 g sugars. Kellogg's Family Rewards: KelloggsFamilyRewards.com. Look inside for code. Start earning rewards today! Rice Krispies cereal speaks to you. Share the fun and flavor that's been loved for generations. The Responsible One: Snap believes that helping people start their day with Rice Krispies cereal is the most important job in the world. It's not that I like telling my brothers what to do, it's just that someone needs to keep these guys in line, you know? The Jokester: Always quick with a joke, Crackle is the comic relief in a band of brothers who love a good laugh. Fortunately, with Crackle around, smiles are never far away. I love to laugh and I love to start my day with Rice Krispies! The Center of Attention: His older brothers often think he steals the spotlight, but he says he needs it to show off his cuteness. Pop likes to start every day looking good. I like nice things, nice clothes, nice people, and a nice breakfast. It's just so, well, nice! Bring fun to your kitchen with Snap! Crackle! Pop! Find more fun at ricekrispies.com. Kellogg's Family Rewards: Earn rewards. It's easy! 1. Find code inside package. 2. Enter code at KelloggsFamilyRewards.com. 3. Collect & redeem points for family rewards. Visit KelloggsFamilyRewards.com to redeem codes and for complete details. Open to US residents 18 and older. Questions or comments? Visit: kelloggs.com. Call: 1-800-962-1413. Write: PO Box CAMB Battle Creek, MI 49016. Provide production code on package. Bakery Confectionery: Union made - BCTGM. Tobacco Workers & Grain Millers. AFL-CIO CLC. Kelloggs.com. Please recycle. Kelloggs.com/ourfuture. 100% recycled paperboard. Did you know? The rice for Rice Krispies cereal is grown in the great states of Louisiana and Arkansas. Rice grown in the USA.