Bob's Red Mill® Organic Old Fashioned Rolled Oats Whole Grain. To Your Good Health®. Friend of the heart. You can see our quality! USDA Organic. High in fiber! Bob's Red Mill® organic old fashioned rolled oats are uniquely "Kiln Toasted" and milled from the highest quality oats available anywhere. Perfect for breakfast and all of your baking needs. 100% Whole grain, 48g or more per serving. wholegrainscouncil.org. Eat 48g or more of whole grains daily. An employee-owned company. Net Wt 16 Oz (1 LB) 453g. Dear friends, We would like to share with you the importance of including whole grain foods in your diet. A whole grain includes all three parts of the grain kernel: the bran, endosperm and germ. Whole grains have long been over-generalized as just a good source of dietary fiber, but they also contain important vitamins, minerals, and hundreds of unique phytochemicals. Recent scientific research has discovered that the benefits of eating whole grains come from the synergistic effects of the fiber, vitamins, minerals and phytochemicals not just the individual components. They all work together to offer health benefits that are greater than the sum of the parts. Exactly how they work together is uncertain, but studies show that diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and some cancers. So for your good health, start eating at least three servings of whole grain foods every day. My Bob's Red Mill® organic old fashioned rolled oats is a delicious way to include them in your diet. It carries my highest endorsement. To your good health. Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Certified organic by QAI.