Eco pac. Nothing artificial. From the ancient grains spelt, quinoa & kamut. USDA organic. 66% Less packaging than our box. What's good about this cereal? This whole grain cereal is a good source of fiber. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and some cancers. What's good about certified goodness? Good food. No synthetic pesticides. No synthetic herbicides. No preservatives or additives. No genetically engineered seeds or ingredients. No irradiation. Good ecology. enriched, drought resistant soil. Less soil erosion. Less groundwater pollution. Improved farm biodiversity. Product of Canada.