2x concentrated. Plant based. No dyes; hypoallergenic; contains no SLES; no artificial fragrances; no phosphates; no chlorine; no optical brighteners; safe for septic and grey water systems. Save energy; wash in cold water. Abundance of simplicity. We believe living simply provides for an abundantly rich and plentiful life. Biodegradable. No animal testing. Please recycle. Cruelty free. Certified B Corporation. Cadia is a brand of KeHE, a Certified B Corp.