53 loads (Contains 53 loads as measured to line 2 on scoop) (This package contains 53 loads (as measured to line 2 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment). $8 worth of coupons inside. Color safe. Cotton. Use together to get better whiteness, brightness, and stain removal in every load! (vs. detergent alone). Detergent + In-wash booster. HE: For high efficiency machines. Paperboard made from 100% recycled paperboard (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Questions? 1-800-879-8433. Visit us at www.tide.com. The makers of Tide do not manufacture any private label detergents.