All natural. Since 1974, we've been baking award-winning cakes from scratch recipes that use only the finest, wholesome, all-natural ingredients. We are proud to present these desserts to you, and hope that you too will enjoy what comes from our tradition of celebrating in delicious style. Gail Horvath & Elliot Hoffman. San Francisco's award winning desserts. Scratch baked. Made only with the best ingredients. Nothing artificial, ever. Made in USA.