Natural. Pure botanical hair color. USDA organic. No synthetic chemicals. Cruelty free. No animal ingredients. No animal testing. Complete application kit. The results you achieve with Light Mountain Hair Coloring will vary. Note: To color light hair with the dark shades, a two step process is required. Please use the formulations in our Color The Gray! series which will work very well on blonde hair. It is essential to do a strand test before applying any hair color to your hair to see exact results. Ammonia & peroxide free! Complete all natural hair color and conditioning program. Illustrated instructions. Includes cap & gloves. Our mahogany hair color contains only pure botanicals and nothing else. Certified organic by International Certification Services, Inc.