Purest ingredients. Finest quality. Est. 1980. In a perfect world, every afternoon would start with a tall glass of pilsner, a group of friends and a vow to go out and own the day. We're doing our part with Nooner, our take on the classic German style. Brilliant golden in color with a hop-forward flavor and a crisp finish, let Nooner kick off your adventures. When pilsner-style beers emerged in the mid-nineteenth century, our brewing ancestors must have known they were on to something big. From that moment on, pilsners - the first golden beers - have been the world's most popular style. Over the years, however, some pilsners have veered from their flavorful roots. With Nooner, we're honoring the classic version that leans heavily on bold whole-cone hops and premium European malt for a complex yet easy-drinking beer that reminds us what all the fuss was about. Grab your friends, pack the Nooner cans, and follow your whims. The day is yours. Please recycle. www.SierraNevada.com. Brewed by Sierra Nevada Brewing Co.