Bob's Red Mill® Organic Steel Cut Oats. Also known as pinhead oats or Irish oats. To your good health... The 100% whole grain. Award winning cereal. First place winner. World's Best Oatmeal®. The Golden Spurtle™. World Champion Oatmeal®. The Bob's Red Mill team went to Scotland to compete in the Olympics of oatmeal, the Annual Golden Spurtle™ world porridge making championship. And, for the first time in the competition's history, it was won by oatmeal from outside of Scotland by Bob's Red Mill® organic steel cut oats - the very same oats that are in this bag. USDA Organic. You can see our quality! Wholesome. Dear friends: Organic steel cut oats have always been a universal customer favorite at Bob's Red Mill. Their robust oat flavor, texture and ease of preparation plus proven nutritious benefits and cholesterol reduction make them a perfect breakfast. A few years back we learned of the world championship porridge competition in Scotland called the "Golden Spurtle." At that point we had yet to discover the Spurtle - a centuries-old Scottish wooden porridge stirring implement. The Bob's Red Mill team traveled to Carrbridge, Scotland to compete in the world porridge championship. We competed against fourteen other teams from around the globe. Our team's belief in our porridge skills and our consistently superior oats never wavered. That crisp October morning all teams paraded through town behind a bagpipe band. After three heats of competition, we remained one of five finalists. All five finalists prepared their traditional recipe - oats, salt and water - for the judges. Finally, the announcement: "Bob's Red Mill is the new Golden Spurtle World porridge champion." The Bob's Red Mill® organic steel cut oats we knew to be superior were now proven the "world's best". Please know, dear friends, you can easily experience the world's best porridge by following the simple stovetop recipe on this package. No tricks or gimmicks. Oats in this package are the "world's best." To your good health. An employee-owned company. Free of preservatives and chemical additives. 100% Whole Grain™ 44g or more per serving. wholegrainscouncil.org. Eat 48g or more of whole grains daily. Did you know The USDA's dietary guidelines call for three 16 gram servings of whole grain foods every day. Eating just a single portion of Bob's Red Mill® organic steel cut oats provides nearly all three recommended servings. Whole Grain Foods For Every Meal Of The Day®. Our product line is diverse and extensive. For information and recipes, visit our website at www.bobsredmill.com. Certified organic by QAI.