Only 1 g of sugar per serving. Non GMO Project verified. nongmoproject.org. Whole Grain: 28 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCoucil.org. USDA Organic. Certified organic by Quality Assurance International. Gluten free! Vegan. Made with only 3 simple ingredients: organic brown rice, organic fruit juice concentrate, sea salt. Verified to contain less than 20 ppm gluten. Since 1971. Join today to learn, play & get rewards! Visit Barbaras.com/WildRewards. Reward yourself while learning about endangered animals and ways to conserve our wildlife. Earn points by buying Barbara's product, watching videos and playing games and redeem them for a variety of reward. Check it out at www.barbaras.com/wildrewards. For more information and recipes, go to www.barbaras.com. Check out some of our other cereals! Organic Gluten-Free Corn Flakes. Multigrain Spoonfuls. Puffin Original. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified 100% recycled paperboards. FSC: Recycled - Packaging made from recycled material. www.fsc.org. FSC is not responsible for the savings calculations by using this paper. Rainforest Alliance certified. Visit us online at www.Barbaras.com. Visit us online at www.Barbaras.com. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling.