Whole grain heirloom. Rice is life. According to legend, this ancient grain was so cherished for its taste and nutrition that it was reserved for Chinese emperors to ensure their long life and good health. Our Organic Forbidden Rice is produced on family farms in the fertile black dragon river region of China's Heilongjiang province. It is treasured for its nutty taste, deep purple color, and natural antioxidants. Do the Rice Thing: Lotus Foods brings you exceptional rice varieties from around the world, each chosen for its unique flavor, nutritional value and ease of cooking. We support family farms that preserve rice biodiversity and use sustainable growing practices. Since 2008, we have committed to using more crop per drop farming methods and changing how rice is grown around the world! Growing rice water smart, women strong & climate wise. More crop per drop+50% less water+90% less seed+ 40% less methane+ 3 x more rice. ICS. Certified B Corporation.