All natural. Think popped! Never fried. Never baked. No preservatives. No artificial flavors or colors. No cholesterol. 0 grams saturated fat. 0 grams trans fat. Vegan. Gluten free. Certified gluten free. All the flavor. Where's the fat (50+% less fat per 28 g serving. Salt & pepper popchips 4 g; regular fried potato chips 10 g)? Salt & fresh ground pepper - the adam and eve of flavor without the guilt. Think popped! Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. So we found a new way to put it back into an all natural chip like you've never tasted before. Never fried. Never baked. We don't fry it (unhealthy). We don't bake it (undelicious). We start with wholesome potatoes, add a little heat and pressure, and pop! It's a chip. Then we season it with the finest all-natural ingredients for a snack so tasty and crispy, you won't even notice it's (we hesitate to say) healthier. Nothing fake or phony. No fake colors, no fake flavors, no florescent orange fingertips, no wiping your greasy chip hand on your jeans. No, really. Hungry for more? Pop over to popchips.com. Guaranteed fresh and flavorful through the best before date. Product of USA.