All natural. Think popped! Never fried. Never baked. All the flavor. Half the fat. Think Popped!: Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. So we found a new way to put it back into an all natural chip like you've never tasted before. Never Fried, Never Baked: We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes, apply heat and pressure, and pop! It's a chip. Then we season it with the finest ingredients for a snack so tasty, crispy and dip-able, you won't even notice that it's (we hesitate to say) healthier. No preservatives, no artificial flavors or colors, no cholesterol, no saturated fat, 0 grams trans fat. 50% less fat per 28g serving. Popped original potato chips: 4g, regular fried potato chips: 10g.