I often have to remind myself to take a moment to go outside, take a break, and nourish my mind and body. It's these little pauses that became the inspiration for Luna® Rica™. Rica means rich and delicious in Spanish, and it perfectly describes our tasty, creamy, nut-butter-filled bar. So break off a piece of Luna Rica, take a moment for yourself, and inspire others to do the same.-Kit Crawford, Co-owner of Clif Bar & Company.